How to Get Placements in the Music Industry
Posted by Carlin Hines on
Three Companies Control the Game
There are three companies at the top of the music industry: Sony, Warner, and Universal. Every opportunity flows down from them. Your job is to figure out how to get into their circles.
Master Your Craft and Build Your Brand
Want placements? It’s not enough to just be good at making beats. You need to be known for something. Are you a genius with K-pop, or do you kill it with Neo Soul? Whatever it is, people need to associate you with a specific skill. Your personal brand matters just as much as your talent. Stand out by getting REALLY good at something.
Trust is Everything with Artists
Building trust with artists is key. They need to believe you can deliver. If you want to get placements, relationships are a huge part of it. The artist needs to trust that your music fits their vibe and that you’re going to deliver on time, every time. No trust, no placements—it’s that simple.
Major Labels Only Want to Buy Successful Businesses
Companies like Sony, Universal, and Warner aren’t looking to develop new talent—they want to acquire already successful businesses. This means you need to be popping on your own first. Whether it’s through social media, building a fanbase, or having actual sales, you need to show them you’re a hot commodity before they come knocking.
Content is Your Secret Weapon
Creating content is one of the best ways to get noticed. Just start making content and short videos, you'll get better over time. Stop overthinking it. I have 6,000+ videos, and they’re all not perfect, but it got my channel to 200M+ views.
Thank you,
Game — BusyWorksBeats.com